Style & Conventions - Music Video [Task]

Performance

In terms of the style, the video offers an impressionistic vibe as the video relies heavily on the techniques such as the significant fast-tempo beats. For example, we denote fast-paced shots of women dancers in a sexual costume and the performer himself being to cut to a lot of times. This enables the song to fluidly match the melodic arrangement & dance riffs of the song.  To some extent, this also creates enigma as there's an element of surpise within the video. For example, we denote at first a strict-looking woman shopkeeper until the video cuts to calm-looking suggestive female character.

The Hollywood institution use this style as it is more safe financially to conform to there use of generic conventions. This means that it's used a lot within the dance genre, making it more easier for 'commercial' success. This ranges from the use of its party location - bright colours as these upbeat conventions attract a broader audience. This promotes the escapism ideology as it includes fun and uplifting conventions for their mainstream audience. It also conforms to the uses and gratification theory as it uses 'entertaining' scenes such as dance routines that can match the pace of the song.

If I am to use this dance genre, I'd probably subvert to all the conventions in order to make my media product seem "realistic" and "ground-breaking" to the audience. This would make my video come across as very creative and well thought out. I may subvert the party location and shoot at really 'urban' areas to make it seem very meaningful to the real world. I may even add in a more lengthier narrative to make it seem like there's a message to take from my product.

On the other hand, at this stage of the planning process, I may decide to go with a different genre. In addition, by subverting most or all convention may make it only appealing to a niche audience. For example, by creating a lengthier narrative would require a certain level of intelligence or appreciation from my audience which could make it harder to gain a mainstream appeal. It would portray more realism rather than escapism as I think it would be relevant for issues within society today such as: issues in the current affairs. Another I had was the recent issues of social media websites as I could explore 'online bullying' which is more of a problem these days.