MARKETING MATERIALS
Slum dog millionaire offers a range of different marketing materials to make the film successful; this includes a trailer, a newsletter, a film poster, social networking platforms but, most importantly, the official website which combines all these promotion forms because it draws the potential audience into wanting to go and watch the film.
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USES OF NEW MEDIA TECHNOLOGY
 NEW MEDIA TECHNOLOGY SUMMARY Altogether, all these examples of new media technology are suitable ways of boosting promotion for the film as it creates a "word of mouth" scenario which ensures that it does well. In addition to this, it would be effective as it is cheap or free to do. On the other hand, it requires you to have an internet connection, therefore, not everyone is aware of what may be happening with the film and this also limits the age range because mostly younger people use the internet. Fortunately, as it creates an online hype which is most likely be discussed in real life, and so it makes this method very good. |
EXHIBITION PLATFORMS
- Channel Four (Terrestial Channel - Company also owns film four)
- DVD (Film Four)
- Blu Ray (Film Four)
- Download: Itunes, Amazon, Lovefilms...
It is vital that the film companies release more exhibition platforms besides the cinema because people sometimes prefer to buy things online due to technological and social changes. In addition to this, it allows people easy access to film whenever they want to see/buy it.
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